Project type: Branding / Industry: Biotechnology
Supply Center lab refrigerator rebrand
Project objectives
Supply Center refrigerators are made for scientific laboratories and are kept stocked with Thermo Fisher Scientific products to support their day-to-day lab work. This initiative sought to create a new look for Supply Centers that would ensure they stand out more within their lab environments, as well as speak to the sustainability benefits offered by the Supply Center program. This is why there is a leaf element present in the visuals, as well as the various scientific elements woven throughout.
Chosen option
I'd like to acknowledge my esteemed colleague Jim Stefl who started the beginnings of this concept with it's original shape and structure. It was passed off to me in later stages where I took it to it's final iteration. Please see his visual at the bottom of the page for reference.
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Testimonial
There were myriads of different sizes and shapes and even surface colors (white vs. stainless steel) for Supply Center refrigerators and a good number of the dimensions sent to us from the field were simply incorrect. I worked tirelessly to catch those errors and solve for various anomalies on different versions of the fridges. This led to the following statement from the business partner managing this effort:
"Amy, this project would've broken any other designer by now! Thanks for hanging in with patience and professionalism."
Sabrina Brookfield
Supply Center Marketing Specialist
Thermo Fisher Scientific
Options 2a and 2b: Cutting room floor
Original iteration of Option 1: Jim Stefl's original version
