The Genetic Sciences division of Thermo Fisher needed an ownable look and feel for their webinar series. It offered webinars for 5 different focus areas: Research, Biopharma, Clinical, Human Identification (HID), and Animal Health. This solution delivered a beautiful, flexible framework of visuals for their various webinar promotions. It's built so that some of the elements can be swapped out and updated depending on the exact subject matter of the upcoming webinar. This creates a visual framework that is consistent and recognizable, yet varied enough to avoid feeling stale and overused over time.