As the world leader in serving science, Thermo Fisher Scientific provides critical tools, technologies, and services that enable life sciences research, healthcare innovation, and global sustainability. Their mission—to enable customers to make the world healthier, cleaner, and safer—drives both their business and their social impact initiatives. The business partner managing this project came to our internal agency so close to the deadline that our management team didn’t think we could safely deliver this project in time. However, Marc Casper, our CEO, was scheduled to present this at an investor meeting, the date of which was not flexible. I knew that if we turned this project away, the business partner would then have to find an external agency willing to take this with even less time to work with. I felt I could create something presentable, clean, and that represented our company and our brand properly. But it would require clear alignment regarding what was possible and a tightly scheduled workflow. The entire 52-page report, including legal and brand reviews, which typically take a few days each, was wrapped in 2 weeks.