Accumetrics has created a platelet function testing machine which works, in part, by shining light through a blood sample. On the cover of the pocket-folder brochure, you see a "burst" of light shining through the graphical flowing lines (representing blood) with the headline, "Shedding light on platelet function." I wrote the headline to support the visual approach and capture the gist of what the VerifyNow device does at a glance.